case study

Cullinan Luxury Restaurant & Champagne Lounge

Cullinan Lounge in Menlyn is an upscale lounge that excels in delivering a superior dining experience with its diverse mixed cuisine and captivating music. The restaurant is dedicated to offering outstanding customer service and high-quality food and beverages.

brand

DESIGN

The goal was to create a sophisticated, timeless, and luxurious logo that reflects the high-end dining and champagne lounge experience offered by Cullinan Lounge.

Inspired by the exclusivity and prestige associated with the Cullinan diamond, the logo embodies luxury and refinement.

IDENTITY

LOGO MARK

The original Cullinan Diamond was discovered in South Africa, making it a fitting inspiration for a luxury establishment in Menlyn. This connection roots the brand in local heritage while maintaining a global appeal.

The logo mark incorporates a stylized diamond shape, subtly referencing the Cullinan gem while maintaining a modern and sophisticated aesthetic.

TYPOGRAPHY

FONT & COLOUR

The typography was chosen to be sleek, bold, and sophisticated, ensuring a premium feel.

A refined color palette was selected to align with the brand’s upscale identity, incorporating tones that reflect opulence, such as deep SILVERS, blacks, and subtle metallics.